The future of Strategy
Any corporate strategy developed over the next five years will actually be a sustainability strategy, integrating ESG into business decision making and with leaders considering all stakeholders.
The following trends and societal context are expected:
An ever-increasing recognition for authentic company purpose
Pressure on ESG performance transparency
Investors' caution on sustainability materiality
Reinforced Brand premium for those doing well by being good
Amplified consumer activism (Gen Z)
Climate change will impact collective mitigation efforts
Despite a massive inflow on ESG funds’ investments from 2020 onward, the world of ESG investing is not all rosy:
Complex nature of ESG investors choices
Sometimes contradictory and flawed rating systems
Fears of “greenwashing”
Therefore, for companies, the best preparation is to have their Sustainability Strategy designed and embedded into their core business. We support companies in this journey with our expertise on Analysis, Planning and Implementation.
Strategic Analysis: Forward looking materiality prioritized on issues that have strategic and financial impacts on -and can be influenced by- the company. Mapping of positioning within the UN Sustainable Development Goals and relevant ESG benchmarks.
Strategic Plan: Designed to create value by focusing on new competitive edge through differentiation from ESG activities standardization (Minimizing too general sustainability benchmarks and diluted “best practices”)
Strategy Implementation: Not only helping to develop a purpose and a sense of belonging within the organization but as well building measurable performance indicators for stakeholders (among which investors) that demonstrate the company has the strategy and the capabilities to deliver strong ESG performance over time.